In China, the familiar puffs are inspired by the neighboring country-Japan. According to legend, during the Shogunate period, a pastry chef brought the recipe for puffs from faraway France, and the local Japanese wagashi craftsman improved the puffs according to the taste of the Japanese. After years of experimentation, the puffs became the national dessert of Japan.
Japanese Puffs Brand Stores
As a dessert suitable for both men and women, the potential business opportunities of puffs are also emerging day by day. Sadaichi Hirota founded HIROTA, a veteran brand of Japanese puffs in 1924. Since its establishment, it has experienced nearly 100 years of development and precipitation. Through continuous improvement, it is still welcomed by the masses of Japanese people. Most of its shops are located near the subway entrance, so that people can smell the sweet fragrance of puffs when they enter and exit the subway.
In addition to the long-established puffs brand like HIROTA, the representative of the emerging puffs brand is none other than ZAKUZAKU in Tokyo. The unique lightning puffs are baked with charred almond kernels and protein to form a crispy skin, wrapped in silky and delicate custard cream, and each puffs can be tasted the carefully selected fresh ingredients. They captured the taste buds of many people with simple formulas, and used them as weapons not only to occupy a place in the Japanese puffs industry, but also to open up the Chinese puffs market.
Japanese Commercial Puffs Manufacturer
Of course, those who want to eat these puffs can only be purchased at designated stores. For those who want to eat puffs anytime, anywhere, it is quite troublesome. In addition, the puffs sold in stores can only be stored for a few days and cannot be mass-produced. Oftentimes, the hot products are out of stock.
Therefore, Japanese people who are enthusiastic about puffs have keenly discovered business opportunities from the shortcomings of traditional puff dessert shops. By using modern preservation technology, all kinds of puffs can be stored for a specific number of days, and people can go to buy snacks in puff bags in the nearest store. When people are watching TV, playing games or partying, they can unpack them anytime and anywhere to eat delicious puffs.
Nowadays, snack puffs occupy a relatively large market in Japan’s food industry, and many brands have launched puffs products.
For example, the Chocolate Burst Puffs of 7-11 Convenience Store are a hot product. One bite is a small puffs, and the whole bag is very convenient to carry. In addition to the chocolate flavor, there are also original flavors available;
To say that 7-11 small puffs are the first choice for cheap snacks, then MARUKIN, which also makes small puffs, is called a Noblewoman’s Dessert, which is more suitable for gifts in terms of taste and packaging;
In addition to small puffs, many merchants have also developed large puffs of various flavors to provide consumers with one-time satisfaction in terms of serving size.
The puffs under the LOTTE were once rated as the best puff snacks of the year by Japanese netizens. They are divided into four flavors: pudding, strawberry, chocolate and Japanese chestnut;
FUJIYA also launches the large puffs. Their puffs are different from the custard cream in other puffs. Their inset is closer to the taste of ice cream, and the taste is better after being frozen.
(For more puff evaluations, please refer to the Japanese snack evaluation website https://mognavi.jp/)
Some Thoughts
What is worth thinking about is, if snacks, such as puffs, are introduced for mass production in countries where other markets are not yet full, and continuous improvements are made in accordance with the tastes of local people, will it become a new business opportunity?
The mass production of puffs cannot be separated from modern machine-based industrial manufacturing. In the process of mass production of puffs, Dough mixers, Commercial ovens, Chocolate cream injecting (filling) machines, and even Commercial chocolate making machines etc. are all indispensable.
The impact of the development of a new puffs market on the food equipment industry cannot be ignored. After all, the food industry and the food equipment industry are interdependent.
